About Us
Meet our supergroup of change agents, and see what gets us going.
Camp Counselor
Leadership
Brand Angst: Fearful Leaders
“If you asked people what they wanted, they would have said faster horses.” – Henry Ford
Bill spends his days turning consumer insights into emotionally engaging and transformative business strategies and integrated creative campaigns for wmHarper’s clients. Over his 30-year career, he has created compelling creative executions and success stories for brands like Denny’s, Ryobi, Bosch, Michelin, Delsey Luggage, and Music & Arts to name a few.
During his downtime, he enjoys spending time with his family, fishing for striped bass, a good book, woodworking and all things IPA.
Brand Angst: Strategy Tragedies
“We are surrounded by data but starved for insights.” —Jay Baer
Studying, observing, researching and connecting with people are at the core of everything Rachelle does. Her insights have helped build game-changing strategies for companies like Shake Shack, Cover Girl, Delsey Luggage, Music and Arts, Museum of Life and Science, Precision Tune Auto Care and more.
After hours, Rachelle makes her kids’ dreams come true through horseback riding, theater and aerial gymnastics. On weekends, you can find her with her husband on Jordan Lake kayaking and paddle boarding.
Brand Angst: Analysis Paralysis
“Don’t ask the world what it needs. Instead, ask yourself what makes you come alive, and go do that. Because what the world needs is more people who are alive.” —Howard Thurman
CJ is an accomplished brand, content and digital marketing leader motivated to reinvent the marketing space by driving results through a more connected approach. CJ has built new teams and service offerings, co-founded an award-winning influencer marketing agency and worked with Procter & Gamble, IBM, The Weather Company and Lowe’s Home Improvement to name a few.
After business hours, she enjoys spending time with her family, golfing, playing the piano, gardening and hand knitting. Seriously, her house is covered in a surplus of “chunky” yarn.
Brand Angst: Tardy Timesheets
“Assumptions are the termites of relationships.” —Henry Winkler
Jessica believes every stone must be unturned for clients, and that exceptional work is delivered by knowing business and strategic needs backwards and forwards. Jessica has worked with brands ranging from healthcare to finance and everything in between.
At home, she’s fulfilling her kids’ daily requests for goldfish and apple juice and managing the household “To Do” list.
Brand Angst: Cluttered Kitchen Islands
“Be curious. Read widely. Try new things. What people call intelligence just boils down to
curiosity.” —Aaron Swartz
Amy is a strategic leader who believes there’s opportunity in every situation. Her diverse experience includes roles in management consulting, financial reporting, marketing and operations at companies such as Wayfair and The Clorox Company.
She is currently expanding her knowledge of DIY home repairs in her new house with her husband and their dog, Zoe.
Camp Counselor
Leadership
Brand Angst: Fearful Leaders
“If you asked people what they wanted, they would have said faster horses.” – Henry Ford
Bill spends his days turning consumer insights into emotionally engaging and transformative business strategies and integrated creative campaigns for wmHarper’s clients. Over his 30-year career, he has created compelling creative executions and success stories for brands like Denny’s, Ryobi, Bosch, Michelin, Delsey Luggage, and Music & Arts to name a few.
During his downtime, he enjoys spending time with his family, fishing for striped bass, a good book, woodworking and all things IPA.
Brand Angst: Strategy Tragedies
“We are surrounded by data but starved for insights.” —Jay Baer
Studying, observing, researching and connecting with people are at the core of everything Rachelle does. Her insights have helped build game-changing strategies for companies like Shake Shack, Cover Girl, Delsey Luggage, Music and Arts, Museum of Life and Science, Precision Tune Auto Care and more.
After hours, Rachelle makes her kids’ dreams come true through horseback riding, theater and aerial gymnastics. On weekends, you can find her with her husband on Jordan Lake kayaking and paddle boarding.
Brand Angst: Analysis Paralysis
“Don’t ask the world what it needs. Instead, ask yourself what makes you come alive, and go do that. Because what the world needs is more people who are alive.” —Howard Thurman
CJ is an accomplished brand, content and digital marketing leader motivated to reinvent the marketing space by driving results through a more connected approach. CJ has built new teams and service offerings, co-founded an award-winning influencer marketing agency and worked with Procter & Gamble, IBM, The Weather Company and Lowe’s Home Improvement to name a few.
After business hours, she enjoys spending time with her family, golfing, playing the piano, gardening and hand knitting. Seriously, her house is covered in a surplus of “chunky” yarn.
Brand Angst: Cluttered Kitchen Islands
“Be curious. Read widely. Try new things. What people call intelligence just boils down to
curiosity.” —Aaron Swartz
Amy is a strategic leader who believes there’s opportunity in every situation. Her diverse experience includes roles in management consulting, financial reporting, marketing and operations at companies such as Wayfair and The Clorox Company.
She is currently expanding her knowledge of DIY home repairs in her new house with her husband and their dog, Zoe.
Brand Angst: Tardy Timesheets
“Assumptions are the termites of relationships.” —Henry Winkler
Jessica believes every stone must be unturned for clients, and that exceptional work is delivered by knowing business and strategic needs backwards and forwards. Jessica has worked with brands ranging from healthcare to finance and everything in between.
At home, she’s fulfilling her kids’ daily requests for goldfish and apple juice and managing the household “To Do” list.
Core values:
01
Dare
greatly
Embrace the “What If” & always take the path less traveled, or better yet, make a new one.
02
Collaboration
always
We’re all in this together. Bring the passion, ditch the emotion. The best idea wins.
03
Give
a shit
Be passionate about your work. Do what’s right, not what’s popular.
04
Grow
or die
Stay hungry and results-obsessed. Balance confidence and humility. Never stop learning.
05
Surprise
& delight
It’s the little things that make people remember us. See problems, bring solutions.
06
Work smarter,
not harder
Seek out efficiencies where they’re hiding. Above all else, keep it simple.
Core values:
01
Dare
greatly
Embrace the “What If” & always take the path less traveled, or better yet, make a new one.
02
Collaboration
always
We’re all in this together. Bring the passion, ditch the emotion. The best idea wins.
03
Give
a shit
Be passionate about your work. Do what’s right, not what’s popular.
04
Grow
or die
Stay hungry and results-obsessed. Balance confidence and humility. Never stop learning.
05
Surprise
& delight
It’s the little things that make people remember us. See problems, bring solutions.
06
Work smarter,
not harder
Seek out efficiencies where they’re hiding. Above all else, keep it simple.
Core values:
01
Dare
greatly
Embrace the “What If” & always take the path less traveled, or better yet, make a new one.
02
Collaboration
always
We’re all in this together. Bring the passion, ditch the emotion. The best idea wins.
03
Give
a shit
Be passionate about your work. Do what’s right, not what’s popular.
04
Grow
or die
Stay hungry and results-obsessed. Balance confidence and humility. Never stop learning.
05
Surprise
& delight
It’s the little things that make people remember us. See problems, bring solutions.
06
Work smarter,
not harder
Seek out efficiencies where they’re hiding. Above all else, keep it simple.
Capabilities
Coaching
& Training
- Marketing to Business Goal Alignment
- Leadership & Team Alignment
- Innovation Brainstorm Sessions
- CMO Training
- Sales Training
- New Product Integration
- Lead Gen/Funnel Creation
- Product/Service Alignment
Consumer
Research
- Consumer Insights
- Market Segmentation
- Campaign Effectiveness
- Competitive Analysis
- Satisfaction and Loyalty Analysis
- Brand Awareness and Reach
- Product Development
- Customer Journey Mapping
Brand
Strategy
- Brand
- Messaging
- Go-to-Market
- Media
- Channel
Brand
Campaigns
-
Brand Strategy & Development
-
Integrated Media Campaigns
-
Experience Design
-
Content Marketing
-
Experiential Marketing
-
Performance/Product Marketing
-
Digital Marketing
-
Social Media & Influencer
Transformational Insights
Spray & Pray Doesn’t Pay
There’s little merit in a spray-and-pray digital media approach. So why are so many marketers…
