wmHarper to Develop a Brand Narrative and Marketing Campaign that will Set Plus-Plus Apart from the Competition
May 6, 2021 – Raleigh, NC – Today, wmHarper (WMH), a full-service strategic branding and marketing agency, announces it has been named Agency of Record (AOR) for Plus-Plus A/S. Plus-Plus is a challenger brand that produces an educational STEM toy for toddlers, children and “Kidults” of all ages.
“We’re pleased with our success to date and have witnessed some exponential growth year over year, but we know that an agency partner can help us truly define our greatest value proposition and create messaging that emotionally resonates with our target audiences,” stated Martin Pihl, CEO & Owner, Plus-Plus. “We chose WMH because of their expertise in accomplishing just that.”
Plus-Plus is an award-winning educational STEM toy that stimulates fine motor skills, creativity, focus and patience. The product was developed in Denmark in the eighties with the idea that with just one shape you can create anything that you can imagine both in 2D and 3D.
“Let’s be honest, what creative agency wouldn’t be excited about working with a toy company whose product promotes learning, imagination, and creativity?” stated Bill Harper, Founder and Chief Creative Officer, WMH. “ Our ultimate goal is to give Plus-Plus the tools it needs to go toe-to-toe with more established competitors.”
Plus-Plus selected WMH to immediately develop a brand narrative and marketing campaign that will redefine the category, uniquely differentiate the brand among consumers and ultimately provide them with an unfair competitive advantage.
WMH is a strategically-led, creatively driven transformation agency. The agency focuses on helping brands transition from their awkward stages back to center stage – giving leadership teams the insights, strategy and fearless creative they need to realign their internal teams and business strategies, generate demand among their customers, and ultimately set them on a path to reaching their full potential.
Plus-Plus is a privately owned Danish company, established as an independent company in 2009. Its head office and production facilities are located in Holbæk near Copenhagen with a US office located in Greenville, South Carolina. Plus-Plus is an award-winning educational STEM toy that stimulates fine motor skills, creativity, focus and patience. The product was developed in Denmark in the eighties with the idea that with just one shape you can create anything that you can imagine both in 2D and 3D.
Christian Jennings, EVP |919.830.1746 | firstname.lastname@example.org