Client: Perfect Bodies
Year: 2016

Designing
A New Online
Look & Feel
For Body Sculpting
Undergarment
Brand,
Perfect Bodies

Website Development

C olumbian Spanx competitor, Perfect Bodies, wanted to create a better online user-experience for their U.S. customers. As body shaping undergarments continue to gain traction in women’s fashion, they wanted to create a look for the brand on par with larger, more established women’s clothing lines like Lucky and Guess – without losing their South American feel.
Putting a Face on the Brand
Our solution was to simplify the site – larger, bolder graphics. We removed the unnecessary copy points and put the emphasis on showcasing the results of the product. Shopping cart functionality was streamlined and simplified, allowing users to get from home page to purchase in just 3-clicks and the responsive design allowed for easier mobile and tablet purchasing.

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